FLIPPING THE BARREL Betting on Yourself: Leaving a Big Brand for a Bigger Mission
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Sep 23, 2025 Lane Magnus, President of DTECH and former Baker Hughes leader, shares his inspiring journey from a major oil company to a nimble tech start-up. He discusses the importance of earning trust in leadership and how networking changed his career path. Lane also delves into DTECH's innovative rotary steerable technology and how he balances family life with his ambitious role. His story highlights the courage to bet on oneself for a greater mission.
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From “Never” To Deep Industry Roots
- Lane grew up in Hobbs, NM surrounded by oil and gas but initially vowed never to join the industry.
- Exposure and learning about the technical side slowly changed his mind and drew him in.
Early Field Sales Crash Course
- Lane accepted a field sales role in Midland after graduation because it offered stability and tools like a truck and laptop.
- He learned on rigs and quickly adapted despite initially knowing little about drill bits.
Learn Faster By Being On The Rig
- Learn by being present: sit with customers on rigs to absorb practical knowledge faster than classrooms teach.
- Ask company men blunt questions and observe product interactions to accelerate learning.