Pop culture is ephemeral.
People eventually lose interest in music and television shows once a new fad surfaces and piques their interests. Not so for Seinfeld. It is still relevant after 25 years for a whole new generation of viewers.
But, it wasn't always that way. In the beginning, it didn’t test well with audiences. It had weak ratings, bad scheduling and creative differences. It survived under the wing of a lone NBC executive who believed in the show's emphasis on characters who felt like family.
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