Riding the Three Waves of AI: How NVIDIA sees the future of Media

NVIDIA's Anaïs Hayes and Jamie Allan speak with the DPP's Rowan de Pomerai and Mark Harrison, in London and Las Vegas respectively, to explore the three waves of AI reshaping media and entertainment: cost reduction, revenue growth, and experience transformation.

Anaïs explains how AI has moved from isolated experiments to being embedded across the production lifecycle, from virtual sets and open source physics engines to localisation and creative tools that democratise who gets to tell stories. And from the show floor at CES 2026, Jamie shifts the focus to AI's physical and real‑time future — from embodied AI and robotics to live media experiences.

Show Notes

DPP CEO Rowan de Pomerai, and DPP Founder and Chief Content Officer Mark Harrison, speak with NVIDIA's:

Anaïs Hayes, Senior Director: Media & Entertainment, EMEA
Jamie Allan, Director, AdTech & Digital Marketing Industries

This episode of the DPP Podcast is sponsored by NVIDIA.