Ep. 64 CTV & AI : The Future of Digital Marketing with Dave Simon from Viant

In this episode of the Ad TechGod Pod, host AdTechGod interviews Dave Simon, Vice President of Sales at Viant. They discuss Dave's extensive career in advertising, starting from his early days as a media buyer to his pivotal role in the rise of programmatic advertising at BrightRoll. The conversation digs into the challenges faced during the pandemic, the future of advertising with a focus on AI and CTV, and the importance of human connections in the advertising industry. Dave shares insights on navigating industry disruptions and the continuous evolution of advertising technology.

Takeaways

Dave Simon's journey in advertising began with a passion for creativity.

Transitioning to sales was driven by a desire for entrepreneurial excitement.

The rise of programmatic advertising marked a significant shift in the industry.

Navigating challenges during the pandemic highlighted the importance of adaptability.

AI and CTV are key trends shaping the future of advertising.

Identity and privacy concerns are increasingly relevant in the ad tech landscape.

The human element in ad tech fosters collaboration and support among peers.

Continuous learning is essential in an ever-evolving industry.

Disruption can come from unexpected sources, changing the landscape rapidly.

The future of advertising is bright with innovation and new opportunities.

Chapters

00:00 Introduction to Dave Simon and His Journey

01:24 Dave's Early Career and Transition to Sales

06:34 The Rise of BrightRoll and Programmatic Advertising

12:07 Navigating Challenges During the Pandemic

15:13 The Future of Advertising: AI, CTV, and Privacy

23:37 The Human Element in Ad Tech

28:07 Disruption in the Advertising Industry

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