Infinite Loops Rory Sutherland — Effective Communication: Jesters & Saints (EP.73)
13 snips
Nov 4, 2021 
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Use Humor To Reveal Truths
- Use humor to surface uncomfortable truths because jokes let people accept critique they would otherwise reject.
- Hire comedians or funny thinkers to spot blind spots and craft persuasive messages.
Power Of Category Advertising
- Category-level advertising can change social norms but rarely gets funded because no single brand captures the whole category.
- De Beers succeeded by creating social imprinting that elevated diamonds as the primary engagement stone.
Engineer For Psychological Compatibility
- Design technology and products with psychological compatibility to existing habits to boost adoption.
- Insist on backward compatibility and human-centered tweaks engineers may overlook.