Second Bite Podcast 10 Acquisitions in 4 Years: A Blueprint for Creating a PE-Backed Powerhouse
Eric Bertrand is the CEO of Mod Op, an eight-office digital advertising agency serving Fortune 500 and middle-market companies. Under his leadership, he drove strategic growth through acquisitions and positioned the company as a future-forward platform agency with a broad suite of end-to-end capabilities. As a PE and VC fund manager, Eric invested over $400 million in more than 50 companies across media and entertainment, retail, consumer products, and IT.
In this episode…M&A is rapidly evolving in the marketing industry. With the rise of digital technologies and private equity, how can CEOs navigate growth and change?
CEO of Mod Op, Eric Bertrand, discusses the strategic growth of his agency through acquisitions and private equity partnerships. With host Todd Taskey, Eric shares his journey from private equity to agency leadership, the value of an integrated service platform, and the key attributes he looks for in acquisition targets.