This Blue-Collar Business Prints Money (No One's Talking About It)
Mar 1, 2026
Hunter Leverton, founder of Double L Equipment Rental who builds and rents 4,000-gallon water trucks nationwide, shares his bootstrapped rise from one $15K truck to a multimillion-dollar rental business. He talks brutal discipline, a health and mindset turnaround, why building trucks in-house cuts costs, rental economics and seasonality, and practical scaling moves like SOPs, hiring, and raising capital.
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Losing 75 Pounds Saved His Marriage And Business Focus
- Hunter weighed 300 lbs at age 20, which hurt his confidence and nearly led to divorce; a hunting trip and blunt feedback triggered change.
- He committed to diet and exercise, lost 75 lbs, and credits the decision to improve relationships and business performance.
Choose The Price You Want To Pay
- Success starts with a choice: decide and commit, then follow with mindset and action.
- Paying a price is inevitable, so choose the price of disciplined work over long-term suffering.
How One $15,000 Truck Started A Nationwide Rental Business
- Hunter bought his first water truck after a customer asked to rent one for a year and he found a seller.
- He paid $15,000, recouped the cost in three months by renting it, then scaled into a water truck rental business across the U.S.

