Why Most Podcasts Fail (And How to Make Yours One of the Few That Don’t) with Arielle Nissenblatt | Ep 90

Your podcast doesn’t grow just because you want it to. Here’s what actually moves the needle according to one of the industry’s most trusted voices.

Arielle Nissenblatt is a podcast industry leader, storyteller, and community strategist whose work spans nearly every corner of the audio world. She runs Earbuds Podcast Collective, leads community and content at Pinwheel by Audily, hosts multiple shows, sits on the Podcast Academy’s Board of Governors, and brings more than a decade of experience helping creators build shows people genuinely want to listen to.

In this episode, Arielle breaks down why so many podcasters struggle with growth, what creators should really focus on before worrying about marketing, and how to build a year-round strategy that turns every episode into its own event.

In this episode, you’ll learn:

• Why most podcasters don’t actually have a marketing problem
• What a 12-month growth roadmap looks like for a brand-new show and lessons you can apply for your existing show.
• How to make your episodes feel like events through novelty and creativity
• The sponsorship and pricing strategies that work even for small shows

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💡 More resources:
Blog: https://podwritten.com/blog/
Instagram: https://www.instagram.com/podwritten

Connect with Arielle

LinkedIn: https://www.linkedin.com/in/arielle-nissenblatt/
Instagram: https://www.instagram.com/ariellethisandthat/?hl=en

🎧 Past episodes mentioned in this episode:

-The game-changing podcast marketing hacks NOBODY is talking about with Lauren Passell | Ep 50: https://shorturl.at/7Lecx

💌 Questions or want to say hey?
sam@podwritten.com