The Social Academic with Jennifer van Alstyne | Online Presence for Professors A Common Mistake Academics Make With Their Personal Websites
Nov 16, 2022
Discover the common mistake academics make with their personal websites that could hurt their Google search rankings. Learn why it’s crucial for your personal site to prominently feature your name, as it helps people find vital information about you. Many academics shy away from self-promotion, leading to their names being omitted from site content. Jennifer shares a fun scavenger-hunt technique to uncover name occurrences on your website. Plus, find out how to enhance your site's SEO by simply adding your name to improve visibility!
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Name Absence Harms Search Visibility
- Many academic websites omit the owner's name on pages beyond the domain or site title.
- This omission can prevent the site from appearing in name-based Google searches.
Include Your Name Despite Discomfort
- If self-promotion feels awkward, deliberately include your name across site pages anyway.
- Place your name in bios, research pages, and publications to avoid accidental omission.
Domain Name Present But Pages Missing Name
- Many academics use their name in the domain but omit it on inner pages like bios or publications.
- Jennifer observed this pattern after reviewing hundreds of personal faculty and scientist websites.