354) Mike Samuels - The Truth About Starting Your First Online Business

Mar 22, 2026

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Today’s conversation is with Mike Samuels, the Coffee Shop Copywriter.

Mike returns to CamBro Conversations for a third time.

Many listeners will know Mike as a copywriter responsible for over $170M in sales and someone who has maintained a six-figure business working on his laptop for over a decade.

But this episode goes back even further to help you understand how to build your own online business.

We revisit August 2013 when Mike launched his very first digital product after being controversially fired from a content writing role at Livestrong.

We talk about starting from scratch, dealing with setbacks, the reality of launching a first business, and how Mike thinks about sales, marketing and freedom of speech today.

We also get into the psychology of business — why small wins can sometimes feel more exciting than big ones, and what happens when you choose connection over constant productivity.

Expect to learn:

What launching his first digital product in 2013 taught Mike about business
What he would do if he had to start a business again tomorrow from zero
What your first offer could look like?
Why £1,000 launches can sometimes feel more exciting than £1M ones
When politics should and shouldn’t enter your marketing
How copywriting and sales actually work best together
What business and sector Mike would launch in if he stopped copywriting tomorrow
How speaking openly about cultural and political issues has affected his business
Why building relationships can sometimes be more valuable than building offers

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Get my Productivity BLUEPRINT - https://colcambro.kit.com/products/peak-performance-blueprint

Connect with Mike:

LinkedIn - https://www.linkedin.com/in/mike-samuels-467a4029/

Insta - https://www.instagram.com/thecoffeeshopcopywriter/

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