Work From The Inside Out 244: Take a First Step and Be Prepared for Opportunities with Donna Serdula
Donna Serdula is the founder and president of Vision Board Media, a professional branding company that helps individuals and companies tell their unique stories on LinkedIn and beyond. Donna has authored two editions of LinkedIn Profile Optimization FOR DUMMIES.
Bringing dynamic brand storytelling to the masses and empowering people to dream big – that’s the ink in her pen.
Donna’s website, LinkedIn-Makeover.com, is where she and her team of over 20 writers and coaches help people collide with opportunities and transform their lives via future-forward career branding.
You’d never know it now, but Donna was a shy little kid. During college, she was interested in pursuing work in development and production in the film industry. While she did work as an intern in the film industry, getting established after graduation proved challenging, so she accepted an invitation from her father to join him in his business. They sold estimating software to autobody shops. Within the first few years, Donna was training people in several industries intersecting with their business on the use of the software and other tools. She realized she loved to help people discover technology, and this led her to move into other arenas, including designing websites and helping people with their LinkedIn profiles.
Over the course of the next several years, Donna worked as a reseller in software sales, and she noticed a couple of patterns. While she sold the same software as her competitors, people wanted to do business with her because they could see she understood their industry, had their backs, and was willing to engage with them in ways that were not purely transactional. How did she do this? She used LinkedIn as a part of her networking strategy to make connections and develop relationships.
In this week’s Work From The Inside Out podcast, learn more about Donna’s journey:
- After being laid off from a company she had closed over $1M in business for in 2009, Donna decided it was time to start her own business.
- She's shared her LinkedIn expertise at global conferences, presented keynotes and workshops, and has been featured on a number of high-profile news outlets.
Learn more and connect with Donna here:
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