The internet was supposed to mean a whole new world for the business of advertising. Gobs of data let advertisers become wildly efficient in who they target and how they measure results. Consumers also ostensibly win: If you’re in the market want a quality winter coat, the thinking goes, you’re not going to be annoyed if you see an ad for one. In this new world, Facebook is on top.
Learn about your ad choices:
dovetail.prx.org/ad-choices
