Today in Tech Consumer insights: What people want from their digital devices| Ep. 105
Nov 9, 2023
Jana Arbanas, an industry expert in consumer insights and technology trends, discusses the results of a survey on consumer technology trends. Topics include seeking balance between the digital and physical worlds, concerns about securing digital devices, the success of virtual classes for remote learners, the shift towards fitness apps, exploring the metaverse and Gen AI interaction, and the longevity and impact of technology.
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Data Privacy Concerns
- Data privacy and security worries are rising, decreasing consumer trust.
- 60% of survey respondents worry about device vulnerability and being tracked.
Building Trust with Consumers
- To build consumer trust, make privacy settings easier to use and provide regular nudges.
- Reminding users about location services and app permissions can empower them.
Smart Home Security Focus
- Smart home adoption focuses on security devices like doorbells and cameras.
- Other smart home devices struggle to gain traction due to disaggregation and lack of compelling value.