Let's talk Marketplace LTM 99: Selling on Temu: how does it work - and is it worth it?
For brands, it could become the crucial question: should they ride the (successful) wave of Temu or should they ostracize the nasty low-cost competition? Some have already taken the plunge, some with the help of Valentin Hauß, CEO of the German marketplace agency com-create, which specializes in technological connections to platforms like Temu. This gives Valentin a direct line to Temu and valuable insights.
In the podcast, he talks about how hard Temu is trying to work with European brands and retailers, that Temu seems willing to change its pricing policy, and that the cheap image is to be shed. He also talks about the very different strategies brands are using to react to the pricing pressure on Temu, which categories he considers worthwhile, and why Temu sometimes pays its sellers more for a product than the online shopper on the platform.
Note from our sponsor bol:
Bol is a leading marketplace in the Netherlands and Belgium, offering over 42 million products in 28 categories to more than 13 million customers. Its focus on customer satisfaction and innovation has made it the regional market leader. The platform attracts retailers from neighboring countries by offering personalized support and local consumer insights. Retailers can benefit from bol's logistics service, returns management, and retail media options.
A special promotion is available until February 28th: retailers receive a 50% discount on account creation fees and variable commissions through integrators like ChannelEngine, Rithum, Tradebyte, or Channable, valid until June 30th, 2025. Curious to learn more? Tune into podcast episode 97 next week to hear Alex Ciorapciu, Director of International Business, discuss selling on bol.
Note on our upcoming webinar:
If you're selling on marketplaces, you've probably asked yourself already, how will shoppers buy in in 2025? Where does the journey begin, the shopping journey, what factors influence the decisions? The questions are the topic in the webinar „How marketplace shoppers buy in 2025: key insights“ together with ChannelEngine.
When: March, 6th, 4 p.m.
Who: Jorrit Steintz, CEO and Founder ChannelEngine, and Valerie Dichtl, Marketplace Universe
Where: online and for free
Register now here:https://eu1.hubs.ly/H0gnXPM0
Newsflash:
- Amazon is experimenting with re-directing search queries to brands' webshops outside of its own app.
- Amazon opened its first brick-and-mortal pharmacy and beauty store in Milan, Italy.
- The French sports marketplace Colizey has ceased trading.
Chapters
00:00 Introduction to Temu Marketplace
02:08 Valentin Hauß: Insights from com-create
05:54 Newsflash
12:00 Omni-Channel Strategies in Retail
17:22 Deep Dive into Selling on Temu
22:10 Building Collaborative Relationships with Temu
23:56 Seller Requirements and Integration on Temu
26:24 Understanding Temu's Pricing System
31:01 Strategies for Brands on Temu
33:49 Evaluating Product Performance on Temu