Burger King and the Brand Spokesperson Mount Rushmore

First things first—Brand New World is going from one episode per month to two! One episode will be hosted by Jeff Beer with his Fast Company colleague and Gen Z wizard Grace Snelling, for what we call "The Old Man and the Z." And the second episode each month will feature an interview with a brand, marketing, or advertising executive on work that we’re excited about.

This week’s episode is the newest edition of “The Old Man and the Z.” We break down some of our favorite brand work of the past few weeks, including why Burger King is asking people to call its president, Tom Curtis, and let him know what they think of all things BK.

And because BK is putting Curtis out in public as a face of the brand, we try to put this in the context of what we should call the Colonel Sanders Memorial Executive Brand Spokesperson Pantheon. Does Curtis have what it takes to someday join Steve Jobs, Rihanna, or even Victor Kiam? It will take a hell of a lot of phone calls to get there.