On episode 24, Shannon welcomes in rapper, actor, movie producer & record executive: Master P.

From music to sports to cereal, ramen noodles and sneakers, Master P knows how to build a brand from the ground up. He talks Shannon through his history in business, disclosing lessons he learned through his successes and failures. He also explains his recent publicized interest in acquiring Reebok, and his goal of collaborating with up-and-coming players like Jalen Suggs.

Master P talks Shannon through his journey growing up in Louisiana, dreaming of becoming an NBA player before ultimately being called toward music and business. He talks about his sons’ basketball careers, and how he’s been able to translate lessons about his own hard work and education to his family.

With stories about playing with Del Curry, opening for Tupac, signing Ricky Williams to his sports agency, and much more, Master P has decades worth of insight and knowledge to share.

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It's All Within You