31. The Language of Innovation, with Doug Williams

Chief Research Officer and Principal Analyst at Innovation Excellence Doug Williams joins us to talk about the language of innovation on the 31st episode of "The Innovation Engine" podcast. We discuss what companies stand to gain by creating a common language for innovation, the top sources of waste created by uncertainty around innovation endeavors, and the difference between ideas, invention, and innovation. Innovation Excellence is the world’s leading online gathering place for innovation professionals, with more than 1.3 million page views per month and close to 25K members in their LinkedIn group. In his role at Innovation Excellence, Doug writes research reports like the one we discuss on this episode, "The Role of Communication in Successful Innovation." He also writes for Innovation Excellence on topics like New Product Development and innovation in the health care space, as well as for outside publications like the GE Ideas Lab website. Before joining Innovation Excellence, Doug was an analyst at Forrester who covered open innovation, co-creation, and new product development.