Why Guests Don’t Come Back to Church After a Big Ministry Event

Big events can be a way for churches to reach people, but they often fail to draw people back once the event is done. Thom and Sam unpack what it actually takes to turn community events into gospel opportunities.

1. 1. Friendliness is not the same as connection. Relationships form when members sit with guests, ask questions, follow up, and invite people into their lives, not just back to a program.
   2. Evangelism cannot be outsourced to the pastor or the event. Many churches assume that hosting something big equals outreach, but true evangelism happens when everyday believers share their faith through conversations and personal invitations.
   3. Events fail when they aren’t tied to the church’s mission. A crowd is not a win by itself. Impact happens when members understand why the event exists, pray intentionally, and connect the gathering to the church’s disciple-making purpose.
   4. A great event is only the beginning. The barbeque might open the door, but mission-minded churches walk through it, engaging people one-on-one, building bridges, and helping guests take real next steps toward Christ and the church.

Check out Thom’s article on this subject.

Resources:

• Upward Running

• Upward Sports

• Brown Church Development Group

• “Why Guests Don’t Come to Your Church After a Big Event” by Thom S. Rainer

• Church Answers Platinum Membership

• FREE Research Report! New Surprising Insights

• The Hope Initiative

Episode Sponsors:

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