Ep459: Using AI-enhanced data analytics to determine customer primacy in banking

Mac Thompson, Founder & President, White Clay

The concept of customer primacy is not standardised in the financial services industry, but banks do understand its importance. As Mac Thompson, Founder and President of White Clay explains to Robin Amlôt of IBS Intelligence, ‘primacy’ allows banks to deepen and create stickier customer relationships, improving customer service and customer experience, while driving shareholder value at the same time.