Wings Burgers & BBQ | Season 5, Vol. 2: Dickey's Barbecue Restaurants

In the latest episode of Hospitality Hangout podcast, Michael Schatzberg “The Restaurant Guy” and Jimmy Frischling “ The Finance Guy” chat with Carissa De Santis, chief information officer at Dickey’s Barbecue Restaurants to explore hospitality technology and what’s in the pipeline for Dickey’s Barbecue.

De Santis talks about building Dickey’s virtual brands, the interest from franchisees around Wing Boss, and the decision to bring it to brick-and-mortar. They recently opened their first location in Dallas, where they have their virtual food menu and a full bar.

Dickey’s Barbecue is currently operating in forty-four states and De Santis talks about expanding internationally. When asked if Dubai is loving barbecue, De Santis said, “they’re 100% loving barbecue over there” adding “they were actually our first international debut as a franchisee and partner there.” De Santis says Dickey's just opened a second location in Japan and first in São Paulo, Brazil.

De Santis talks about Dickey’s early hospitality tech foresight, saying that part of their original tech stack started out with reporting and analytics, collecting all of the data on their customers and transactions. Smoke Stack is Dickey’s Barbecue custom data platform, it was started almost a decade ago. De Santis shares what their tech stack looks like today on this episode.

To hear about Dickey’s Barbecue successful loyalty program, the growth since its launch, her thoughts on technology and scams, and what is next for Dickey’s check out this episode of Hospitality Hangout.

Dickey’s is offering a special deal to the Hospitality Hangout Listeners. Use code HHFREE3 at checkout and get 3 free Sausages with any $100 purchase on this link at Barbecue at home by Dickey’s.

This syndicated content is brought to you by Branded Strategic Hospitality.

Episode Credits:

• Sponsored by: DirecTV
• Produced by: Branded Hospitality Media
• Hosted by: Michael Schatzberg, JImmy Frischling
• Producer: Julie Zucker
• Creative Director: Adam Levine
• Show Runner: Drewe Raimi
• Post Production: GrodMedia

www.thehospitalityhangout.com

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