#63 Grace Garrick | Building One Of Australia's Leading PR Agencies & The Secret Sauce For Making Your Brand Go Viral In 2023!

In this episode, I sat down with Grace Garrick. Grace is the Founder of MVMT Agency, No Boundaries PR & Disco Stick.

After watching an episode of "The Hills" Grace made the decision that she wanted to become a publicist and let me tell you, Grace was made for PR! Founding the business at the age of 24 after working for one of Australia's biggest PR agencies for a few years, Grace always knew she wanted to get into business for herself.

After working at one of Australia's biggest PR firms, at the age of 24, Grace made the decision to out on her own and launch her own activation-led PR Agency.

Today, MVMT is one of Australia’s leading PR and creative communications specialists, collaborating with some of Australia's largest household brands to carry out some of the most unique and creative activations.

In this episode:

• How "The Hills" was the catalyst for Grace getting started in PR.
• When is the right time to start PR for your brand?
• How to implement cutting-edge PR on a shoe-string budget.
• The formula for creating every brands viral moment.
• What being a publicist really involves and why it truly is a lifestyle and not a job.
• How she knew it was the right time to quit her job and go out on her own.
• Exactly how businesses need to change their PR strategy to be effective and survive the next recession.
• Grace's most successful activations and exactly how you can come up with the best ideas for your brand.
• The best approach for navigating any brand crisis.
• How the role of traditional media has changed and exactly how you should be leveraging in to grow your brand from day one.
• Developing a thick skin and the dark-side of the PR world.

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Follow Grace here👇

Instagram: https://www.instagram.com/gracegarrick/?hl=en

MVMT: https://www.instagram.com/mvmnt_agency/?hl=en

No Boundaries: https://www.instagram.com/noboundariesau/?hl=en

Disco Stick: https://www.instagram.com/discostickau/?hl=en

Follow the channel here👇

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TikTok: https://www.tiktok.com/@lifemoneyandlove

Youtube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q

Follow me here👇

Instagram: https://www.instagram.com/dylanmullan

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Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇

https://join.viralbrandbuilder.com/

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