Fintech Marketing Podcast by 11:FS 2. Roundtable - What does good content marketing look like?
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Jun 1, 2021 
Join Luke Richardson, Director of Brand and Comms at Pleo; Alex Campbell, Senior PR and Comms Manager at Freetrade; and Eric Fulwiler, CCO at 11:FS as they unpack the secrets of effective content marketing. They discuss the critical balance between quality and quantity, emphasizing the importance of customer-centric content that educates and engages. The trio also examines the evolving landscape of content strategies, from leveraging social media to the resurgence of email, all while highlighting actionable tips for marketers in the fintech space.
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Plan Content with Rhythm and UX
- Conduct weekly editorial meetings to plan content around market events.
- Focus on tagging and discoverability to enhance user experience and content longevity.
Prioritize Engagement Over Reach
- Prioritize engagement metrics over reach and impressions to measure content impact.
- Engagement reveals true audience value and ensures meaningful content experiences.
Focus on Format and Localization
- Choose content formats based on customer preferences and communication goals.
- Invest in newsletters, SEO, and localized content to educate and build relationships.