Domain Name Wire Podcast Unstoppable Domains plots its next move – DNW Podcast #572
Feb 2, 2026
Matthew Gould, founder and CEO of Unstoppable Domains, steers the company from Web3 naming toward an ICANN-accredited registrar and new TLDs. He discusses rapid registrar growth and aggressive pricing. He outlines investor-focused marketplace tools, an API and Domainer Club access. He explains plans to apply for 10–20 new TLDs and how the team is decoupling from on-chain emphasis.
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API Access Must Balance Power And Abuse Control
- An API is critical for domainers who want programmatic control but must be rolled out carefully to prevent abuse.
- Unstoppable will gate API access to KYC-verified Domainer Club members initially.
Small Team, Big Output
- Unstoppable runs with a lean team of about 32 people covering support, business, marketing, and engineering.
- Gould credits a small, autonomous team for shipping quickly and keeping overhead low to support a low-cost model.
On-Chain Usage Stayed Niche; UX Matters More
- Crypto-driven on-chain usage remains minimal; most users want traditional, custodial conveniences.
- Unstoppable is decoupling blockchain details from its UX and de-emphasizing on-chain features.