Built to Sell Radio Ep 421 How to Create Recurring Revenue with Robbie Kellman Baxter
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Dec 22, 2023 
Leading expert on subscription models, Robbie Kellman Baxter, discusses the significance of recurring revenue and subscription models across various industries. They explore successful examples, transition strategies, and the benefits of membership models. The conversation also covers segmenting subscription models, churn rates, retention strategies, and the challenges of creating a forever promise.
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Predictable Recurring Revenue
- Recurring revenue should be predictable, not sporadic like reoccurring revenue.
- Design your business around a reliable cadence of service and value delivery.
Car Wash Unlimited Plans
- Car washes faced resistance to unlimited plans, fearing overuse.
- However, most subscribers only wash twice a month, not daily.
Whoop's Free Watch Offer
- Whoop offers their watch for free with a 6-month subscription, betting on customer retention.
- They prioritize the customer experience, confident in their value proposition.