Surviving Outside Sales Your sales message needs to keep up with your market | SOS Ep. 217
If you are "rinsing & repeating" your sales message from a few years back, you are missing the boat.
Yes, i said it. You are falling behind.
The market is moving at lightning speed, and you will need to at least keep up or fall behind.
How do I know so many people are still falling behind, I get tons of DMs, emails and messages still telling me they are "following up, circling back, putting it at the top of my inbox, etc."
Your goal is to stay ahead of the market and keep your messaging and approach fresh. As I reminder, process isn't your sales system, it is the bones or the structure while the sales system is the organs and the muscle and everything else.
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