Logistics Matters with DC VELOCITY

Guest: Jake Heldenberg of Vanderlande on automation trends and predictions; Gamification comes to DCs; What’s up with retail?

9 snips
Feb 6, 2026
Jake Heldenberg, Director of Sales Engineering at Vanderlande, brings expertise in warehouse automation and scalable solutions. He discusses flexibility in automation, advanced robots and lights-out warehouses. The conversation also covers using stores for fast fulfillment and the rise of gamification to engage and retain warehouse staff.
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INSIGHT

Flexibility Will Define Automation

  • Flexibility in automation means adapting fulfillment methods and scaling capacity to shifting consumer demands.
  • Jake Heldenberg says warehouses must be able to change order fulfillment modes quickly to protect ROI.
INSIGHT

Innovate Commodity And Advanced Tech

  • Innovation must improve both commodity and advanced automation to boost capability and maintainability.
  • Jake warns that standard components and serviceability are as important as new robotics features.
INSIGHT

Automation Can Improve Employee Experience

  • Employee perceptions of automation are shifting from threat to benefit when automation removes repetitive, strenuous tasks.
  • Jake says automation can free workers for more skilled, less physical roles and improve job satisfaction.
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