Proof to Product 385 | How E-Commerce Brands Are Using Pinterest Trends To Get More Sales with Heather Farris, Heather Farris Co
Mar 18, 2025
Heather Farris, founder of a Pinterest agency, shares her expertise in leveraging Pinterest for e-commerce growth. She delves into utilizing the Pinterest Trends tool for keyword insights and highlights common pitfalls brands encounter. The discussion taps into the impact of AI on user engagement and marketing strategies. Heather emphasizes the importance of blending organic and paid approaches, optimizing video content, and understanding audience behavior. She also offers actionable tips for maximizing Pinterest's potential to drive sales.
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Pinterest Trends
- Use Pinterest Trends to understand keyword popularity and seasonality.
- This informs both product marketing and content creation strategies, not just general trend discovery.
Video Repurposing
- Repurpose video content from other platforms, like Instagram Reels, onto Pinterest.
- Optimize titles, descriptions, and links for Pinterest SEO to drive traffic back to your website.
Keyword Research Starting Point
- Start with keywords already used on your website for Google SEO.
- If you're new to SEO, explore tools like ChatGPT and Keywords Everywhere to research relevant terms.