The first Cannes Sessions episode of That’s What I Call Marketing is here and we kick off the series by interviewing three Irish IAPI Young Lions winner teams heading to Cannes: Darragh Spain and Fardosa Flanagan (Young Marketer, 123.ie/Intact Insurance), Ciara and Niamh (Film, Droga5), and Emily and Rhea (Digital, Omnicom Media). They discuss why they entered, how they tackled the 48-hour brief, research and insight methods, time management, prototyping and AI tools for film, adapting to an older target audience, presentation pressure, reactions to winning, and how they’re preparing for Cannes through past work review, equipment planning, bootcamps, and confidence. The Cannes Sessions are brought to you by The Digital Voice.

These interviews shine a spotlight on their exceptional talents and the creative potential that exists within the next generation of marketing leaders, lets support and celebrate these future leaders as they prepare to bring home some medals from one of the most prestigious events in the marketing world.

01:05 Young Lions Explained

01:40 Meet the Winning Teams

02:43 Darragh and Fardosa Intro

03:19 Cracking the Brief

04:33 Research and Insights

06:55 Teamwork Under Pressure

08:21 Shortlist to Presentation

10:11 Winning the Call

11:29 Preparing for Cannes

12:55 Niamh and Ciara Win

13:35 Film Category Workflow

15:45 Agency Advantage

16:21 Why Enter Young Lions

17:07 Choosing a Category

17:22 Learning Film Skills

18:06 Upskilling With AI

18:52 Planning For Cannes

19:35 Storytelling Edge

21:07 Why Enter Young Lions

22:24 Team Dynamic Under Pressure

24:03 Choosing The Digital Route

24:51 Cracking The Age Group

25:39 Winning Call Reaction

26:42 Cannes Prep And Mindset

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S5Ep12: Meet The Young Lions Headed to Cannes