Exploring the intersection of business and charity, the discussion highlights how a philanthropic mission can drive success. Tying sales goals to charitable efforts can boost sales while enriching brand image. Reputable practices like donating meals for every order made can engage customers and attract top talent. Learn how giving back not only supports the community but also fosters valuable connections in business.
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volunteer_activism ADVICE
Charitable Mission
Create a charitable mission for your company, tying it to your sales.
For every order, donate a meal or contribute to a cause related to your business.
volunteer_activism ADVICE
Donation Option
Offer customers a donation option on your order page.
This can increase sales conversions as customers appreciate businesses that give back.
question_answer ANECDOTE
BioTrust's Charity Work
BioTrust built two schools through Pencils of Promise, introduced through Lewis Howes.
They donate regularly and do other charity work, which attracts employees and customers.
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DOING MORE FOR OTHERS WILL ACTUALLY HELP YOUR BUSINESS.
Sometimes we get stuck after we get some success.
I even feel like I’ve hit an income ceiling.
How do we get to that next step?
There are some mindset hacks that can get you out of a rut. One of them is tying your business to charity.
For this Five Minute Friday, I revisited a conversation I had with Josh Bezoni where he shared the importance of having a charitable mission in your company.
Josh Bezoni is a nutritionist, best-selling author, leading health entrepreneur, and philanthropist. He is the co-founder and CEO of BioTrust Nutrition, America’s #1 all-natural and premium e-commerce nutrition brand.
Josh and BioTrust have donated over 1.5 million meals for hungry children in need through their partnership with NoKidHungry.org. BioTrust donates a nutritious meal to a child for every order placed with the company.
He learned the importance of giving back early in life with his family, and it’s a lesson that has served him well in business.
Learn why it’s important to tie your sales goals to doing something good in Episode 768.
In This Episode You Will Learn:
Why giving people an opportunity to donate on your website helps sales go up (2:50)
Why you should tie your sales goals to giving back (3:12)
How charity work can help with recruiting (3:50)
How doing good can help you meet amazing people (4:23)
Follow me on:
Instagram @LewisHowes
Twitter @LewisHowes
Facebook: Lewis Howes
The School of Greatness