49. The Power of Productive Thinking, with Tim Hurson

Tim Hurson, one of the world's leading experts on corporate innovation, joins us to talk about the power of productive thinking. Productive thinking is the innovation and problem-solving construct that Tim created and teaches alongside his colleagues at ThinkX, an innovation consulting firm that he co-founded. Among the topics we talk about on this episode of the podcast are why the act of thinking can actually be physically demanding, the 6 steps in the productive thinking process, and how to avoid pitfalls like Monkey Mind, Gator's Brain, and the Elephant's Tether. 

Tim is the author of Think Better: An Innovator’s Guide to Productive Thinking and co-author of Never Be Closing: How to Sell Better Without Screwing Your Clients, Your Colleagues, or Yourself. Throughout his career, he has helped Fortune 500 and FTSE 100 organizations in the US, Canada, and the UK create innovation, marketing, new product, and workplace transformation programs. He’s a Founding Partner at ThinkX Intellectual Capital, an innovation consulting firm that teaches Productive Thinking, a core skill for developing new products and processes, new organizational structures, new marketing and business strategies, and solve problems in general.