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Building MCP Before MCP Existed: Inside Despegar's Sofia Agent

17 snips
May 8, 2026
A behind-the-scenes look at how Despegar built Sofia, a multi-agent travel concierge running on WhatsApp. They explain the custom orchestration layer and early tool-calling protocol that predated standards. Learn about verticalized agent flows, decentralized squad ownership, chat-first interfaces, KPI evolution, and group trip planning through messaging.
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INSIGHT

Measure Awareness And Booking Influence As Primary KPIs

  • Sofia's growth focus is awareness and sales impact, tracked via user interaction rate and gross bookings influenced by Sofia.
  • They push Sofia in WhatsApp and the app search UI with an AI toggle to route shopping flows into chat.
INSIGHT

Conversation Wins Where Traditional UIs Struggle

  • Conversation-based shopping lets Sofia solve comparisons that UIs struggle with (date flex, location swaps, multi-criteria).
  • Nicolas emphasizes Sofia should do things users find hard with traditional pages, like comparing nearby airports or days.
ADVICE

Integrate Agents Into WhatsApp Groups For Group Trips

  • Use WhatsApp group integrations to enable collaborative trip planning with lightweight interactions (emojis as votes).
  • Nicolas is exploring adding Sofia to friend groups to capture availability, preferences and quick confirmations.
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