The Aperiam Podcast Reshaping Creative
Nov 19, 2025
Oz Etzioni, CEO of Clinch, leads a breakthrough orchestration platform that connects creative and media for targeted ad delivery. He discusses the urgent need for brands to unify their creative strategies with real-time media planning, especially amidst the rise of AI. Major shifts are reshaping the landscape, with dynamic, personalized content becoming essential. Oz emphasizes automation's role in enhancing efficiency, boosting sales through personalization, and reshaping creative roles while forecasting an increasingly automated future in advertising.
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How Clinch Joined The Portfolio
- Corey recounts Appeariam's active effort to recruit Clinch into their portfolio years ago.
- He describes a full-court press to convince Oz Etzioni to take their investment.
Map Creative To Media Plan
- Build a creative strategy that maps your media plan to specific audience messages and signals.
- Use a unified platform to connect feeds, signals, creatives and channels for easier optimization.
Use Agentic AI, Not Just Generators
- Apply agentic AI across the full creative workflow instead of only using point-generation tools.
- Treat agents as 24/7 expert teammates for ad ops, creative and strategy to speed execution.