Help My Small Business (Extended): Is Your Product Too Niche?

This week’s extended Help My Small Business episode is packed with real talk and practical advice for product-based founders. Jane is joined by interior designer and business mentor Emma Blomfield to review Bek’s business, Luckies - the knickers that ditch the shame around discharge.

 

Together, they unpack some of the most common (and costly) mistakes early-stage brands make - from building a website that doesn’t convert to relying on a product range that’s too niche to grow. Emma and Jane get honest about what makes a business actually investable, sharing tips on how to pitch for funding, what investors want to see, and why investing in your own business can sometimes be a smarter move than giving away equity too early.

 

They also reflect on their own experiences starting out, including the tough lessons, mindset shifts, and business pivots that made the biggest difference. If you're a founder who’s hit a plateau, this episode will give you the insight (and reality check) you didn’t know you needed.

 

Want your business featured on the pod?

Send us a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Email your video to hello@thelazyceo.com.

 

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with our host, Jane Lu: @thelazyceo

Follow Emma Blomfield: @emmablomfield

See omnystudio.com/listener for privacy information.