How Large Sales Deal Expert Barbara Weaver Smith is Using AI Right Now

This is episode 669.

Read the complete transcription on the Sales Game Changers Podcast website.

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Today's show featured an interview with Women in Sales legend Barbara Weaver Smith, the author of Whale Hunting: How to Land Big Sales and Transform Your Company.

BARBARA'S ADVICE: "The Whale Hunters model is scout, hunt, harvest. It's loosely derived from how the Inuit people hunted whales. We use a lot of their terminology and a lot of their belief and value system in our work. A whale hunting company is one that everybody in the company understands how they make money and their role in it. We do a lot of work with targeting ideal customers, which would be whales. A whale could give you a deal that's 10 to 20 times bigger than your current average deal."