
This Week in Startups Fundraising | Scaling Your Startup S2 E4 with Density’s Andrew Farah and SoleSavy’s Dejan Pralica | E1210
May 6, 2021
Andrew Farah, Co-founder and CEO of Density, shares his successful strategy for raising over $100 million in funding, emphasizing the importance of product demos and effective narratives. Meanwhile, Dejan Pralica, CEO of SoleSavy, reveals how he masterfully combines community and commerce, offering insights into building genuine relationships with investors. Both entrepreneurs candidly discuss the mistakes they made, providing valuable lessons on crafting pitch decks and navigating the emotional landscape of fundraising.
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Accumulating Advantage
- Andrew Farah used the term "accumulating advantage" (network effect) in a pitch to Founders Fund.
- He adopted this term from Keith Rabois's interviews, anticipating shared language.
Research Investors
- Research investors thoroughly by watching their interviews and talks online.
- Use their language and frameworks to connect with them effectively.
Fundraising Windows
- Plan fundraising within specific windows (after Jan 2nd-July 4th or Sept 10th-Thanksgiving).
- Investor availability decreases outside these periods.


