128 Black Hat SEO - What SEO Techniques Should You Avoid?

In this round-table show, we go deep into SEO and what works in 2016 and what can damage your website's Google ranking. We look at black hat SEO techniques you should avoid, and outdated SEO myths that do more harm than good.

 

This week, we're talking black hat SEO, and the outdated SEO techniques you  might be using that will do more harm than good for your Google rankings.

Our panel this week:

Jackie D'Elia https://jackiedelia.com/
Jonathan Denwood https://www.wp-tonic.com
Sallie Goetch https://www.wpfangirl.com/
John Locke https://www.lockedowndesign.com/

We have some weekly WordPress news stories that we hit in the first half hour:

1 - ButterBean Post Meta Box Framework 1.0 Released

https://wptavern.com/butterbean-post-meta-box-framework-1-0-released

2 - WordPress for Enterprise: Why Your Enterprise Business Should Use WordPress

https://kinsta.com/blog/wordpress-enterprise/

3 - Why customers want WordPress Page Builders

http://chrislema.com/want-wordpress-page-builders/



Show Table of Contents:

0:00 Intros

2:02 Weekly WordPress stories

2:05 Jason Tadlock releases ButterBean Post Meta Box Framework 1.0

6:40 Using WordPress for your enterprise business

17:20 Why do customers want page builders?

37:14 What are the crazy outdated SEO myths that people still believe?

38:10 Duplicate content / plagiarized content

38:40 Buying links / link schemes

39:30 Spam comments

40:00 Article spinning

40:15 Keyword stuffing / location + service keyword stuffing

42:25 Buying backlinks

44:20 Blog networks

44:46 Confessions of a Google Spammer https://inbound.org/blog/confessions-of-a-google-spammer

45:17 A link from a very reputable source can help your rankings

46:20 The meta keywords tag hasn't been relevant in years

46:56 Over-optimizing a site with very little content will look like spam

47:37 Duplicate meta descriptions

48:10 People don't want to hear that SEO takes time

48:40 Sallie's awesome tagline "SEO Is not a condiment"

48:50 Rebecca Gill's SEO Course
https://www.web-savvy-marketing.com/2016/02/learn-seo/

49:40 Internal linking also matters

51:12 How do you know who to trust when hiring a SEO expert?

52:00 Jackie has a great real-world story about how user experience makes a huge difference in SEO

55:15 You are optimizing your site for users, not Google

57:13 Google won't make money if they don't give people accurate results

58:40 Performance and mobile-friendliness are important for SEO

1:00:30 Some enterprise websites are still not mobile-friendly

1:01:25 We STILL don't design websites for mobile-first

1:03:05 Wix is still the dirt worst for SEO and user experience

1:05:23 Podcast outros

Subscribe to us on iTunes
https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

 

===========

 

Read more content on the WP-Tonic website:

https://www.wp-tonic.com/podcast/128-black-hat-seo-outdated-seo/

 

===========

 

WP-Tonic is not just a WordPress maintenance service, but publishers of a twice weekly WordPress business podcast where we talk with some of the most successful people in WordPress development and online marketing.