Sharon Price John: The CEO Rebuilding Build-A-Bear

Sharon shares her journey to becoming the CEO of Build-A-Bear and the direction she's leading the company.

Sharon Price John, CEO of Build-A-Bear Workshop, shares her journey from a small-town Tennessee childhood to leading one of America’s most nostalgic brands. She opens up about lessons from Mars, Mattel, and Hasbro, the creative drive that shaped her leadership, and how she transformed Build-A-Bear into a modern, multi-generational company rooted in emotion, innovation, and purpose. Under her leadership, Build-A-Bear has achieved remarkable financial growth and brand revitalization, expanding beyond its traditional retail roots into digital entertainment, licensing, and e-commerce. Her strategic vision not only restored profitability but also positioned Build-A-Bear as a thriving lifestyle brand, proving her to be one of the most dynamic and successful leaders in the consumer and retail industry today.

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