When It Hits the Fan The Generation Game
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Mar 4, 2026 Anoushka Mutanda-Dougherty, BBC podcaster and reputation commentator, explains how big institutions must reach younger audiences. She explores why cutting through noise matters, the role of optics and timing, using youth-focused platforms, and the power of real-time, community-level engagement. Her mantra: do the boring thing in the most interesting way possible.
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Legacy Coverage Isn't Youth Cut Through
- Traditional media pickup no longer equals cultural cut-through for younger audiences.
- David Yelland and Anoushka Mutanda-Dougherty note the Princess of Wales' St David's Day Welsh message played in legacy press but likely missed under-35s on social platforms.
Do The Boring Thing In The Most Interesting Way
- Do the boring institutional message but present it in an engaging way across platforms.
- Diversify venues (TikTok, Instagram, YouTube) and tailor identical core content to speak directly to different audiences.
King's Fashion Show Moment Became Viral Optics
- King Charles attending a fashion show the day Prince Andrew was arrested created viral optics of 'getting on with life'.
- That organic moment spread on TikTok and Instagram as a symbolic stance without new words from the Palace.