The Healthtech Marketing Show How to Create Memorable Trade Show Experiences in Healthcare
In this episode of The HealthTech Marketing Show, I am joined by two of my colleagues from Health Launchpad, Design Lead Pepper Fee and Account Director Amy Hamilton. Both Amy and Pepper bring decades of experience in healthcare IT marketing and design to the table, having managed everything from massive trade show booths for global corporations to high-impact activations for startups.
We discuss why the traditional obsession with lead volume often misses the mark, and how to reframe events as tools for building and growing human relationships in an increasingly digital world.
Whether you are struggling to decide if a booth theme is powerful or just a gimmick, or you want to know how to prevent your sales team from hiding behind furniture, this conversation is packed with practical advice. We also share real-world stories of what works, from live screen printing to "margarita bicycles," and discuss the critical behavior rules every booth staffer should follow.
Key Topics Covered
"(00:00:00)" Guest Introductions
"(00:02:13)" Reframing the Goal
"(00:03:02)" Defining Experiential Marketing
"(00:05:46)" Logistics vs. Design
"(00:06:47)" The Power and Pitfalls of Themes
"(00:10:19)" The Customer Journey
"(00:12:49)" Case Study: AI in Healthcare
"(00:15:38)" Creative Booth Activations
"(00:18:38)" Attracting and Engaging Visitors
"(00:21:37)" The Swag Debate
"(00:27:31)" Learning from the Giants
"(00:34:38)" Common Mistakes
"(00:38:24)" Booth Behavior and Coordination
"(00:41:43)" What to Stop Doing
If you are interested in discussing this or any other topic, let's have a chat. Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.
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