Service Design Show

Key Lessons from a Service Design Community / #Circle Special

Jan 9, 2025
Ru Butler, a service designer for an insurance firm in the UK, shares insights from the first four years of a community designed for in-house service design professionals. They discuss the evolution of the Circle community and the importance of co-creation. Topics include ethical dilemmas in service design, the introduction of AI enhancements, and the push for decentralized leadership. Ru emphasizes the strength of personal connections and the need for ongoing engagement, making it a vibrant space for learning and growth in the service design realm.
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INSIGHT

Seasonal Structure

  • Introducing "seasons" to the Circle community proved beneficial.
  • These themed quarters provide structure and encourage member engagement.
ADVICE

Redesign Annoying Services

  • Start redesigning services or communities that annoy you.
  • Marc Fontein's motivation for starting the Circle was to improve online communities.
INSIGHT

One-on-One Value

  • One-on-one connections with other members offer valuable insights.
  • These personal interactions allow for deeper understanding and relationship building.
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