
The GaryVee Audio Experience How will agency leaders be allies? | Interview on Allyship & Action
Aug 13, 2020
Laura Maness, CEO of Havas NY, and John Cook, CEO of VMLY&R, discuss how agency leaders can enhance allyship for the Black community. They emphasize the urgent need for diversity in leadership roles and the importance of organizations being held accountable for inclusivity. Through personal stories, they tackle the complexities of allyship, blending moral integrity with business strategies. The duo also highlights the necessity of not just recruitment but also retention of diverse talent, advocating for innovative practices that ensure meaningful progress in the industry.
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Holistic Assessment
- Assess your entire system for inherent biases, including recruitment and company culture.
- Focus on employee experiences and address the sentiment of aloneness among underrepresented groups.
Powerless Diversity Roles
- Chief Diversity roles often lack the budget and power to effect real change.
- This can lead to tokenism, where companies check a box without addressing systemic issues.
Compensation Tied to Diversity
- Tie executive compensation and bonuses to the advancement of Black and brown employees.
- This creates accountability and incentivizes meaningful change.


