25% Of Lost Deals Didn’t Need To Happen

When sales managers are not coaching deals well, weak opportunities stay alive too long, forecasts get softer, and operating pressure rises for the wrong reasons. Revenue can still go up for a while, but margin quality, cash timing, and predictability start to break underneath it. That is how CEOs end up working harder, seeing more activity, and still wondering why the money is not in the bank.

This matters because the gains here are not cosmetic. In the discussion, better deal coaching is tied to a 5% increase in win rate, a 15% shorter sales cycle, and a 25% reduction in lost deals. That means earlier cash, less wasted selling expense, tighter EBITDA, and a sales engine you can scale without widening the leaks in the bucket.

Alan Versteeg, co-founder of Growth Matters, has developed more than 2,000 sales managers across 45+ countries and argues that predictable growth starts when managers stop inspecting dashboards and start coaching deals, pipeline, and forecast.

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