The CPG Guys Advertising in Everyday Moments with DoorDash's Vassili Samolis
The CPG Guys are joined in this episode by Vassili Samolis, Head of Ad Product at DoorDash, one of the world's leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the best of their neighborhoods, and gives people fast, flexible ways to earn.
Follow Vassili on LinkedIn at: https://www.linkedin.com/in/vassilisamolis/
Follow DoorDash LinkedIn at: https://www.linkedin.com/company/doordash/
Follow DoorDash Ads online at: https://advertising.doordash.com/en-us/cpg
This episode is sponsored by DoorDash.
Vassili answered these questions:
- Talk to us about this evolution. How has DoorDash transformed into a platform built for everyday moments—from a weekly grocery shop to flowers for a holiday?
- How does DoorDash capture that high-intent demand differently than a traditional retailer's dot-com site?
- How do DoorDash Sponsored placements actually unlock discovery for consumers, helping them find local grocers, fresh food, and everyday products seamlessly?
- What does the playbook look like for an emerging CPG brand trying to unlock incremental audiences on your platform versus a legacy CPG enterprise?
- Why do you believe the industry needs to redefine how retail media effectiveness is measured today?
- Everyone uses the word incrementality, but few actually prove it. How is DoorDash advancing transparent, outcome-based standards to prove that your ads are driving truly incremental revenue for CPG brands?
- How should brand marketers rethink their ad creative and targeting to align with these specific, occasion-driven everyday moments on DoorDash
- Fast forward three years: how does DoorDash continue to differentiate itself as the winning commerce media platform for CPGs in an increasingly fragmented landscape?
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