On today's episode of the Business of Tech podcast, we discuss three key topics. First, we explore how U.S. businesses are gearing up for a record-breaking holiday season, despite challenges such as inflation and supply chain disruptions. We delve into their strategies, including targeting young consumers through social media platforms like TikTok and investing in digital marketing and influencer partnerships. Next, we examine the new privacy rules over cybersecurity provided by NIST, highlighting the importance of this guidance for businesses. Lastly, we share the positive outlook of small and medium-sized IT enterprises in the UK, who are optimistic about 2024 and plan to invest £17 billion in their businesses following a resilient recovery from the pandemic. Tune in to stay informed on the latest trends and developments in the world of business and technology.

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