StreamTime Sports AI in sports: From Warner Bros. Discovery to NBA #1 pick Greg Oden’s AI investments
Oct 8, 2025
Greg Oden, former NBA star and now an AI investor, shares insights on combining AI with sports to enhance performance analysis and coaching. David Gibbs from Warner Bros. Discovery discusses AI-driven content discovery, while Mihir Walavalkar, CEO of LiveLike, talks about engaging younger audiences through gamification. Louise Lawler emphasizes AI's role in providing localized, multilingual commentary. Together, they explore the balance of AI in sports, focusing on enhancing fan experiences and the future of sports media.
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Solve Daily Tasks, Not Novelty Problems
- Make AI relatable by solving specific daily tasks within existing editorial workflows.
- Mihir Walavalkar recommends focusing on integrated workflow automation to drive real use and behaviour change.
Automate Multi-Version Production
- Editorial teams face duplication when producing multiple localized or alternative streams.
- David Gibbs says AI tools that automate multi-version production reduce repeated manual effort.
Discovery Leads Current AI Use Cases
- Most OTT execs haven't fully embedded AI in video workflows yet; content discovery is the leading use case.
- David Gibbs cites research showing the majority still report not using AI in video pipelines.