Bloomberg Business of Sports

Super Bowl LX Radio Row Interviews: Day One

Feb 5, 2026
Kyle Rudolph, retired NFL tight end turned youth-sports advocate. Terrell Owens, Hall of Fame receiver turned media and lifestyle entrepreneur. They chat Radio Row memories, youth-sports access and multi-sport development, T.O.'s signature moments and business moves, and the appeal and logistics of NFL global expansion.
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ADVICE

Choose Authentic Brand Partnerships

  • Michael Irvin chose Hard Rock Bet because it felt like family and aligned with his Florida roots and Hall of Fame ties.
  • He advises partnering with brands that feel authentic and personal to your history and values.
ANECDOTE

The Sharpie Celebration Backstory

  • Terrell Owens recounted the Sharpie celebration story: he hid a Sharpie in his sock, scored on the next series, and later gave the ball to a mutual friend.
  • He said the celebration was impromptu and never expected the lasting cultural impact.
ANECDOTE

How A Moment Became A Brand

  • Terrell Owens described partnering with Sharpie after the celebration became iconic and fans now joke about him pulling a Sharpie from their sock.
  • He acknowledged he underestimated how big the moment would become until it kept circulating.
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