What Instagram tells us about new India

In this episode of The Indian Express weekly tech podcast – Our Own Devices, host Nandagopal Rajan is joined by Paras Sharma, Director & Head of Content & Community Partnerships, Meta. Instagram has evolved from just being a photo sharing app to becoming a massive part of our lives through the medium of its content. Growth in content has led to a growth in the concept of Content Creators and in this episode, Paras shares how Indian creators have become trend setters. The gen Z seems to be taking the lead in enhancing focus towards health and relationships via their content. To understand how content is changing and how Instagram is becoming a reflection of a more inclusive India, tune into today's episode of Our Own Devices.

Introduction 00.00

Evolution of Instagram 00:43

Connected in Real Time 03:26

Trends specific in India 04:34

Why creators are growing 08:46

Multi-platform content 09:45

Gen Z and cultural involvement 11:10

Trends popular amongst Gen Z in India 13:43

Diversity of content 16:09

2024 Prospects for Instagram 19:22