Ep 142: The Romário Report - Advertising & Sponsorships in Brazil

The sports commission in Brazil approved a report from Senator Romário, former Barcelona and PSV forward and 1994 World Cup Winner, which includes longer times for licenses and interestingly, an amendment that bans advertising and sponsorships. Amidst a pushback from pro clubs, Goiás Senator Jorge Kajuru, himself a Sports Broadcaster, has guaranteed there will be no such restrictions.

To make sense of this, SBC Noticias' Fernando Noodt makes his hosting debut after many appearances on the other side of the desk, and is joined by our resident Brazil expert, Isadora Marcante of SBC Notícias Brasil. Isa takes us through the report, the reaction to the advertising restrictions, what happens next and the likely timeline of this moving forward.

To read more:

Elisa Marcante's piece on Kajuru's promise: https://sbcnoticias.com/br/kajuru-publicidade-apostas-futebol/
Isadora's interview with Tiago Gomes: https://share.transistor.fm/s/3f8007b4

Host: Fernando Noodt
Guest: Isadora Marcante
Producer: Anaya McDonald
Editor: Anaya McDonald

For more Brazil, join SBC in Rio next February - SBC Summit Rio will place a spotlight on critical aspects such as regulatory frameworks, localized product offerings, operator-media relationships, sports integrity, data rights, and sponsorship opportunities. Visit https://sbcevents.com/en/sbc-summit-rio/ for more info, and to get your ticket!