Learn the art of influence from the best salespeople on Earth—spies. Tapping into the history of intelligence gathering and his working relationships with former CIA, FBI, and counterterrorism agents, corporate sales and security expert Jeremy Hurewitz offers field-tested spycraft strategies and government-agency tactics anyone can use to build relationships, persuade others, and sell anything.

Jeremy Hurewitz has built his career around former CIA case officers, FBI agents, and other intelligence operatives—people like Steve Romano, former Chief Negotiator of the FBI; Mark Sullivan, former Director of the Secret Service; General Stanley McChrystal (Ret.), former commander of the Joint Operations Command; and John Cipher, former CIA Senior Intelligence Service member. Drawing on in-depth interviews, stunning spy-world anecdotes, and science-backed principles of emotional intelligence, Hurewitz has created a handbook of techniques that will strengthen your ability to better connect, entice, and make deals—in business and everyday life.

Though a spy’s targets may be odious—terrorists, criminals, and corrupt diplomats—the agent’s focus is on cultivating relationships and understanding motivations to gather information, free hostages, or procure money. Elicitation, Radical Empathy, Disguise, and RPM (Rationalize, Project Blame, Minimize Fault) are just a few Sell Like A Spy methods in this playbook of persuasion tactics from the real world of the Secret Service, special forces, counterterrorism, and international espionage.

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Jeremy Hurewitz - Sell Like a Spy: The Art of Persuasion from the World of Espionage