In this episode, Peter Markey talks about life as a CMO of a heritage brand and the need to adapt.
Consumers change, categories mature, and competitors want to take your hard-earned market share. At the same time, your brand only grows if it stands for something clear and consistent.
Pete draws on his time leading marketing at Boots, TSB, Aviva and the Post Office to explain how to manage that in large organisations.
He shares how strong marketing leaders can take advantage of all that heritage, but also build for the future.
They make deliberate choices about what stays constant and what genuinely needs to evolve.
A fascinating episode for anyone interested in peering into the mind of one of the best marketers in modern retail.
Peter Markey on LinkedIn
BEYOND THE BRAND